Joan Stewart From Publicity Hound Gives Some Great Tips On Publicity

In This Issue:

1. Pitch Events on Facebook Pages

2. Help Wikipedia Improve

3. How to Respond to a Media Lead

4. Hound Photos

1. Pitch Events on Facebook Pages

Here's a very quick, very easy way to generate TV publicity for a special event in your town.

When I was in Los Angeles last week, I was watching "Good Morning, America" in the hotel while preparing for a business meeting. Between segments, ABC cut to the local news and weather on ABC7. During his forecast, weather guy Garth Kemp reminded viewers about the California Poppy Festival in Lancaster that Saturday and Sunday. He mentioned that the weather would be perfect.

How did he know about the festival? 

He said that somebody told him about it on his Facebook page. I'll bet that took all of about 60 seconds. Many TV meteorologists, reporters, anchors, sports reporters and others have Facebook pages, a perfect place to pitch story ideas.

Steal this idea the next time your group is sponsoring an outdoor event, or even an indoor event during the winter where people can stay warm and cozy.

The weather happens 365 days a year and it's one of the most overlooked ways to generate publicity.

. Help Wikipedia Improve

Thanks to Publicity Hound Holly Grande who read last week's item on the many inaccuracies in Wikipedia entries and tipped us off to CREWE, the Facebook group of 300 people who have gathered to discuss Wikipedia, its editing policy and what can be done to ensure that entries are accurate, relevant and up to date.

CREWE stands for Corporate Representatives for Ethical Wikipedia Engagement and you can find the Facebook group here.

It's comprised of Wikipedians, PR people, academics, students and others.

3. How to Respond to a Media Lead

The free and paid services that feed you leads from journalists who are looking for sources should be a staple of your publicity campaign.

But you must know exactly how to respond to a media lead. If a health reporter for USA Today is looking for sources who suffer from depression, and you want that reporter to write about your company's latest study on which foods cause depression, do not pitch that story or the report could blackball you forever.

You can respond only if you're a perfect fit for the story mentioned in the lead. Dan Janal's new book "Reporters Are Looking for You" guides you step-by-step through the entire process of how to respond to a media lead and form strong relationships with reporters.

Dan has graciously agreed to offer the book free to anyone in my course called "On Target Publicity: How to Find, Capture & Convert Your Target Market." I'll present the second webinar in the series this Thursday, April 26, and we'll explain how to find your target market on the social media sites, and how to make it easy for them to find you.

I have only two more openings in the course, and if you register today, you can access the video replay of last week's session on how to set goals and identify your target market. Learn all the details here.

4. Hound Photos

Thanks to the many Publicity Hounds who sent me these underwater photos of dogs fetching.

Dog Jokes & Quotes Ebook:

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Reprinted from "The Publicity Hound's Tips of the Week," an ezine featuring tips, tricks and tools for generating free publicity. Subscribe at and receive by email the handy cheat sheet "89 Reasons to Send a Press Release."

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See you Saturday!

Joan Stewart
The Publicity Hound

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